for the
high-tech
industry

Marketing

Cadence Preferred is a comprehensive yet nimble marketing agency serving the high-tech industry, including Independent Software Vendors (ISVs), Solutions Integrators (SIs), and Managed Service Providers (MSPs) across all the major tech ecosystems (Microsoft, Google, AWS, and more).

We understand what it takes to stand out in this demanding and complex market. Blending the power of creative thinking with cutting-edge marketing technologies, we deliver dynamic, results-driven content, campaigns, and strategies proven to drive awareness, leads, and growth for your business.

What We Do

From sales collateral, videos, and lead-gen campaigns, to messaging and sales acceleration workshops, we can help you effectively communicate value and engage prospects in meaningful ways.

Our Happy Clients

"We rarely receive content from other vendors this way. But Cadence Preferred enables us to get a complete campaign up in hours instead of weeks. Cadence Preferred has been great!"

– Senior Marketing Manager, Microsoft Partner Network

Let’s Meet!

See how we can help you meet or exceed your marketing goals and grow your business!

Schedule Now

5 tips for display ads that deliver

Display advertising is just one of many digital channels that can help you drive brand awareness, promote a product or service, or collect leads through a piece of content or event, and it has some great advantages—one being the sheer number of people your ads can potentially reach. Google Display Network alone can reach up to 90% of all internet users, everywhere. While this might sound like an enormous, easy opportunity for a quick win, banner blindness is a real problem.

The M4 Model: Crafting meaningful, memorable, metrics-based, and Microsoft-aligned messaging

In today’s competitive landscape, effective messaging is about more than just words—it’s about creating meaningful connections that inspire action. And for Microsoft partners that are trying to engage in co-sell, the challenge is to not only capture customers’ attention, but that of the Microsoft field as well—opening doors to deeper collaboration, increased visibility, and accelerated deal cycles. That’s why Cadence Preferred and Microsoft partnered to develop the M4 Messa

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for the high-tech industry