Building & Positioning Cloud Solutions

In our most popular workshop, we will review the current market trends for various cloud workloads and help you to define target customers and personas. From there we’ll work with you to develop your unique cloud solution offer and differentiated value proposition, helping to set you apart from competitors. Finally, we’ll create a positioning & messaging framework to identify your key benefits and lay the groundwork for your go-to-market collateral.

Upon completion of this workshop, you will have everything you need to complete a sales one-pager to take your solution to market. Or, if you lack the in-house resources to create this yourself, we can create one for you.

Go-To-Market Planning

In this workshop, we’ll help you prepare to take your cloud solution offer to market, identifying industry targets as well as your key marketing activities by channel, including account-based marketing strategies. We’ll also develop your sales plan and scenarios, discussing the messaging and collateral necessary to take your solution to market (e.g., elevator pitch, solution one-pager, to-customer presentation, etc.).

Customer Journey

This workshop helps you gain a better understanding of your customers’ journey, enabling a more active marketing approach to boost acquisition and retention. We’ll discuss data and research based on your individual customer targets and personas, review the stages of acquisition and retention along with best practices, and identify plans of action to help you validate and refine your customer journey map.

Customer Acquisition & Marketing

In this customizable workshop, we’ll first review cloud marketing best practices and acquisition approaches. We will then cover current trends and best practices, as well as your goals and objectives, for your choice of six of the following categories:

• Account-based marketing
• Website/SEO/content
• Paid search
• Email marketing
• Social media
• Video
• Events
• Prospecting/telemarketing
• Key collateral
• Customer stories/case studies
• Public relations and influencers
• Marketing and sales alignment

Sales Readiness & Pipeline Optimization

This sales-focused workshop helps you optimize your sales pipeline, defining your sales opportunity stages and creating a sales forecast. We’ll cover a number of lead generation activities, including industry best practices, as well as effective prospecting and sales readiness plans. Finally, we’ll discuss sales and marketing alignment practices to maximize potential, along with a review your existing sales programs to identify areas for enhancement.