At least for most of the clients we work with, it’s not just “need more leads?” (the title of this chapter). It goes well beyond that, because leads are life (at least the life of the business). Smith claims that people buy because they trust you or your business, and that on the web, great […]
Following are reactions, insights, commentary, and notes from the Introduction of Chris Smith’s The Conversion Code. To quickly access the other blog posts with my notes from other portions of the book, search our blog using the tag ConversionCode. After extolling his virtues, Smith writes: “I truly believe marketing automation is greatly overrated and is […]
Part of the joy in building and running any business is the process of finding and developing a loyal customer base. If it were as easy as finding someone who instantly wanted your products or services, everyone would be a business owner. The reality is that most potential customers are not ready to purchase from […]
