Apptio partners with Cadence Preferred for marketing support

The team designs content for the Apptio marketing team

Apptio is a provider of cloud-based technology business management software. Like most companies focused on the cloud, Apptio relies on its marketing assets to communicate its product offerings. Thus, Apptio brought in Cadence Preferred to support them with content and design of marketing collateral. Because Apptio is a software-as-a-service organization, Apptio’s products are applications that offer value for business and technology customers. To help communicate the applications’ value, we needed to understand the offering. First, our team made it a priority to become familiar with Apptio offering and their corporate brand. Then, with this foundation, we created datasheets, decks and other marketing materials to support sales and onboarding efforts.