Digital assets developed to showcase AVID + Microsoft Azure partnership for distributed production

AVID is relied on by the world’s most prominent media producers for its innovative technology for producing, managing, storing, distributing, and monetizing film, television, and music. Partnering with Microsoft to promote its Azure-based cloud production solution, AVID sought assistance from Cadence Preferred to develop several new digital assets to highlight the partnership and how they’re helping to support a more distributed production environment.

Over several months, Cadence worked closely with AVID and their go-to-market counterparts at Microsoft to develop multiple creatives, including a sales one-pager, pitch deck, whitepaper, sizzle video, and landing page. The collateral will be used across a variety of demand gen campaigns delivered by both AVID and Microsoft in coming weeks.

“We worked with Cadence Preferred to create an updated overview of what Avid and Microsoft are doing together. . . I think it came out great. Thank you for helping put this together.” 

– Raymond Thompson, Director of Market Solutions, AVID