Dell improves their collateral with help from Cadence Preferred

The team performs a learning analysis and collateral audit to provide Dell with better results

After merging with EMC, the Dell Cloud Solutions Technical Marketing group wanted to ensure its pre-sales technical team had the resources needed to best serve customers. The team turned to Cadence Preferred to uncover content and training gaps; and then to provide suggestions for improvement. Thus, Cadence Preferred performed a series of audio interviews with members of the sales team around the world. Interviewees included pre-sales technical architects, sales managers and other consultants. Our team analyzed the feedback and, combined with our own marketing and workplace readiness knowledge, provided recommendations to Dell. Afterwards, we offered comprehensive suggestions to enhance Dell’s sales readiness and community resources.