NGINX receives 44 new leads in just one month through omnichannel campaign

In just four weeks, NGINX (part of the F5 Networks family) received 44 new leads as a result of a multi-channel lead gen campaign developed and managed by Cadence Preferred – a 42% increase over its previous monthly lead averages. The campaign included digital advertisements across various channels, including Google display network, Google paid search, and LinkedIn, driving to the NGINX Plus listing on Azure Marketplace. The number of leads generated by this campaign were particularly impressive considering the multi-step process required to capture a lead from marketplace pages, which typically results in a significant drop-off rate.