If your job involves sales, marketing, or attracting customer leads in any way, knowing how and when to blog is a critical skill. Blogging is a key lead generation mechanism, and a great way to set you apart from your competition. In fact, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.¹

But why blog if you already have a website that outlines your company, products, core competencies, and values? Websites are usually about selling, whereas blogs are about educating and engaging with your customers on topics of interest or relevance to them. Blogging can also improve your SEO and drive increased traffic to your website, create word of mouth referrals, and helps you set your business apart as an authority in your particular subject area.