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5 Best Practices For a Successful Paid Search Campaign

Google reports that it processes an astonishing 70,000 search queries every single second, equating to over 2-trillion global searches each year.1 With volumes that enormous, who would want to pass up the opportunity to capitalize on all that traffic to get noticed and drive new business?

With a successfully executed Google pay-per-click (PPC) campaign, businesses generate an average of $2 in income for every $1 they spend,2 which makes it seems like a no-brainer – yet it takes a little extra effort to create a campaign that will generate a return. Here we’ve compiled some paid search best practices learned from developing more than 100 Microsoft Partner digital campaigns.

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Why run a drip email campaign?

Part of the joy in building and running any business is the process of finding and developing a loyal customer base. If it were as easy as finding someone who instantly wanted your products or services, everyone would be a business owner. The reality is that most potential customers are not ready to purchase from you the first time you make contact with them. It is critical that you stay engaged with potential customers until such a time as they are ready to make a purchase.

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