Despite the growth of social, video, and other digital marketing channels, more than 59 percent of businesses still identify email as the most effective marketing channel for their brand.¹ The necessity of email marketing is only expected to increase as distrust in social media grows and buyers demand more personal, authentic, 1:1 connections. While it may seem simple to craft and send a basic email pitching your product or service, ensuring your email actually gets opened and read is a whole different ballgame. The typical B2B buyer is bombarded with hundreds of emails in their inbox every day, making it difficult to actually stand out against the noise and capture their attention enough to get them clicking. There are, however, some proven tactics that can help boost your open rates and improve the success of your campaigns.