It’s safe to say that all businesses today leverage a website as part of their overall marketing strategy and a destination for lead gen campaigns and communications. Yet despite your best efforts, like many B2Bs, you might be finding that your campaigns are not generating the conversion levels you were hoping for—and it might be due to your landing pages (or lack thereof). Over 44% of B2Bs still direct prospects to their general homepage instead of tailored landing pages, despite research showing that targeted landing pages can increase conversion rates by up to 300%.¹ In a competitive economy so driven by digital engagement, having an optimal landing page experience is essential. To help, we’ve compiled some of the most common landing page mistakes, along with the best practices to help you improve them: