Developing original content—like eBooks, guides, case studies, blogs, and whitepapers—can have a multitude of benefits to your business. Not only does it help you establish your brand as a subject matter authority in your area of expertise, but it can provide valuable material for driving and strengthening your lead generation campaigns. In this over saturated market, it’s essential to find ways to cut through the noise in order to reach customers. A well-crafted, informative piece of content can generate up to three times as many prospects as traditional outbound marketing and advertising tactics.¹