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Delve into a lesser-known feature of Office 365

We’ve all been there. Those frustrating moments when you know you’ve seen some information but just can’t remember where, or when you can’t recall a recent contact’s name, or have forgotten where a colleague has placed a critical file for a joint project. As maddening as this can be, one of the lesser-known features of Microsoft Office 365 can help with situations like these – not only saving your sanity, but considerable time and effort as well. Delve provides intelligent discovery of the information, people, and files that are the most relevant and interesting to each user, and proves to be yet another value-add selling feature of Office 365.

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CUSTOMER ENGAGEMENT: THE GROWING NEED FOR PERSONALIZATION

With over 90 percent of today’s customers reporting they are more likely to interact with brands that recognize them and provide relevant offers or recommendations1, it is vital for businesses to implement a personalization strategy in order to remain competitive.

Gone are the days when simply placing a customer’s name on an otherwise generic sales or marketing email suffices as a personalization strategy. The modern customer expects brands to provide highly relevant engagement and offers that account for who they are, what they need, and when they need it. In fact, more than 74 percent of customers are frustrated by receiving irrelevant, impersonal content.2  For companies that wish to survive in today’s aggressive economy, it’s all about engaging the right customer with the right message or offer, at the right time.

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Adobe + Microsoft: Helping simplify big data for more effective customer engagement

Unless you’ve been living off the grid for the past couple of decades, you’ve used Adobe projects, even if you’ve never paid for them. By 2011, Adobe Flash Player virtually owned streaming video with a 99% market penetration in fully developed markets such as the United States, Canada, Germany, and New Zealand. Opened a PDF? You probably did so in Adobe Acrobat Reader, especially back in the dark ages when PDFs were brand new.

Creative professionals—especially those in the marketing business—have invested thousands of dollars apiece in Adobe products like Photoshop, Illustrator, InDesign, and TypeKit, partly because they’re worth it, but mostly because they’re indispensable.

But let’s say your business has crafted a digital marketing experience for your customers that’s as incredible as the Adobe products you used to create it. Now what? Do you have any idea how effective your engagement efforts are with your customers? How about which devices they’re using? Or the level of communication they want from you, if any? Read more

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Office Ink – Marketing another value-add feature of Office 365

Among the many hidden gems in Microsoft Office 365 is the ability to use basic touch movements or a stylus to free-hand draw diagrams, notes, and other annotations in Office documents with a feature called Ink. Just one of the cool capabilities of Office Ink is the ability to write math equations and have them automatically converted into text—no more hunting around in the equation or symbol libraries looking for what you need. It can also be used to highlight text or move content around within the document using finger gestures or a stylus. Referred to as ‘Inking’, it is just another great value-add to sell customers on the modern functionality of Office 365 leveraging mobile and touch-enables devices.

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Cloud modernization simplified: selling the Azure cloud with just four simple words

The landscape of modern business has become increasingly digitized and data-centric—and it only continues to advance by the day. This raises the stakes for companies to operate on more complex, agile computing environments, making it essential for organizations to modernize their infrastructures in order to stay competitive in this evolving landscape. With the unprecedented demand for businesses to obtain, store, and secure their data, the traditional on-premises infrastructure is quickly becoming a thing of the past, requiring a more modern, scalable, and flexible infrastructure like the Microsoft Azure cloud provides.

By now, most organizations realize the need for modernization, yet many still feel overwhelmed by the cloud, what it takes to get there, and which one to choose. When people are already overwhelmed or confused by options and information, giving them even more to ingest likely won’t help them make a decision. By instead focusing in on just a few key concepts and benefits of the Azure cloud, you can help simplify the decision for your customers.

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Swaying toward starting a newsletter?

If you have been entertaining the idea of creating and distributing a digital newsletter for your company, congrats! You are taking a big step toward embarking on a journey of commitment—to your craft, your company, and your customers. To make this journey as simple as possible, let Microsoft Sway be your guide.

Sway is a feature of the Office 365 suite you likely already have and use, which helps you create and share interactive content in minutes. Let’s take a look at how you can leverage Sway to create newsletters that wow audiences.

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