Cadence Preferred is a comprehensive, yet nimble marketing company committed to developing innovative solutions and compelling content for our clients. We seek to understand our clients’ unique needs so we can partner to find solutions that add business value.



Marketing collateral for Microsoft in Education

Marketing strategy

Integrated campaigns

Customer evidence

Partner communications





Sales and marketing assets

Technical documentation



Sales training

Readiness materials

Webinar development

Training delivery


Discussing ideas

Contract roles

Managed services


Our team of professionals come together for one common goal — to be your preferred business partner for all marketing, content, training and staffing needs. Our approach is to understand your business and determine how we can best add value. Then our smart and agile team puts your plans into action. We are here to help you and your company be successful.

Cadence Preferred Team


Brent Johnson

Over the course of nine years at Microsoft, Brent held the roles of Director of Marketing, Group Manager for Developer and ISV Marketing, and Lead for Channel Marketing for Microsoft Office. Brent was also a Sr. Director of Marketing for Since 2006, Brent has been an integral contributor to the success of Cadence Preferred, where he continues to work on numerous projects for Microsoft, Adobe, and many other clients.

Tim Cooke

Tim has been in the training and marketing development industry since 2004 and was a corporate trainer in years prior. He has used his experience to serve a roster of technology clients including Intel, Amazon, Microsoft, AMD, Isilon, AT&T, HP and more. Two passions at work drive Tim: finding new customers and serving those customers.

Alan Maier

During his seven years at Microsoft, Alan experienced the need to have high quality marketing suppliers who understood the complex needs of the organization. As a result, Alan founded Cadence Preferred as a premier marketing services firm focused on high-tech clients. Prior to Microsoft, Alan was a Sr. Consultant to Dell, HP and Fujitsu, and also spent six years at MCI Worldcom.

Kerry Kane

Kerry has an extensive background in consulting and management for healthcare, technology, and internet companies like Microsoft, Dell, Adobe, Genentech, Abbott Labs, and many more. Kerry effectively implements strategies that drive revenue and performance. He is an avid entrepreneur and has launched several startups including Portfolio Dashboards and TruckersDispatch.